Kelila Venson On The Digital Side of Beauty; E-Commerce, Customer Acquisition and GrowthStrategies

On this episode, guest Kelila Venson talks about her journey on the digital side of beauty. She always wanted to work in the industry but her original plan was to become a cosmetic chemist(she was attending Society of Cosmetic Chemist meetings as a teen). But while studying at Northwestern she found little joy in pursuing that major and more in studying Spanish and marketing. Kelila explains how an internship after graduation at the legendary brand ErnoLaszlo, set her on her current path. She grew from an intern to a role that married marketing and operations. Since then she has worked in every vertical of beauty as well as on the agency side evolving in her roles as digital marketing, direct-to-consumer sales become increasingly important. Learn all of this and more about Kelila's journey in this episode.