Author, advocator, educator and entrepreneur, Diane Da Costa is a trailblazing figure in the beauty and wellness industry. She is the CEO and Founder of SimpleeBEAUTIFUL Brands, Co-President of the Natural Hairstyle & Braid Coalition and wrote the book, Textured Tresses. With over three decades of experience in the beauty industry, Diane has honed her craft to become a master hairstylist, specializing in natural and textured hair. Diane is known for her exceptional skills as a hairstylist, her passion for holistic wellness, and her dedication to advocating for the natural hair community.
Her journey began as a young entrepreneur, styling hair for clients from the age of 13, which eventually led her to make a career-defining choice to transition from a corporate job to follow her true calling in hairstyling. Throughout her illustrious career, Diane has not only showcased her expertise as a stylist but has also become an educator and mentor in the field. She is a strong advocate for formal education and training in natural hair care, aiming to bridge the gap in hairstyling education and access for stylists in this specialized field.
Diane's commitment to the natural hair community extends beyond her salon. She is one of the driving forces behind the National Hairstyle & Braid Coalition, an organization dedicated to raising awareness, advocating for legislative changes, and providing much-needed support for the natural hair industry. Diane has also partnered with Tresemme to help beauty professionals get education on textured hair and how to better service customers with it through education modules she has created and taught.
Diane's holistic approach to wellness has also led her to explore the benefits of CBD products, and she has become a licensed retailer of CBD, offering a range of wellness products at her boutique, SimpleeBEAUTIFUL. Follow Diane Da Costa on her mission to transform the beauty industry, empower stylists, and celebrate natural beauty on Instagram @diane_da_costa and through the NHBC at nhbcoalition.org
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